Located at the corner of 2nd and Quebec, the three-storey mass timber building expresses MEC's brand identity while acting as a gateway marker to the Olympic Village neighbourhood. "Designed to embody energy, enthusiasm, and community for almost all things outdoors, the new store is a true flagship and unlike any other building in the city," comments George Bevan, MEC director of store development. The Ombrae feature wall reflects Vancouver as a mountainous coastal city.
The artwork depicts a rugged mountainscape captured by Vancouver-based outdoor photographer Jordan Manley. Ombrae Studios worked with MEC's marketing department and the architects to finalize a suitable crop, based on available Ombrae resolution, and completed final optimization of the artwork.
PANEL SURFACE FINISH
Keeping continuity with the design vocabulary and brand identity treatments established by the architects on the prior MEC retail stores around the country, the green signage sits in front of a dark grey colour field. This project is a great example of the effects of a darker finish on Ombrae panels, resulting in a stunning full dynamic range of reflected light.
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